2024

SOKITRANS - Bold. Modern. Moving forward.

SOKITRANS needed a bold and professional visual identity to establish itself as a trusted logistics provider specializing in cross-continent transportation between North Africa and Europe. With a decade of experience, the company required a brand that reflects its speed, reliability, and expertise in handling fresh produce and agricultural supplies.

The solution included designing a modern and dynamic logo, complemented by a strong typography system and a strategic color palette. The combination of deep navy blue for trust and gold accents for efficiency and excellence ensures a cohesive and recognizable brand presence. This new identity positions SOKITRANS as a dependable partner for farmers and business owners, reinforcing its commitment to delivering goods safely and on time across borders.

Brand Identity Design

Visual Identity & Branding

The concept is a minimalistic, geometric design featuring a dynamic segment of the letter "K," representing the owner's legacy within the brand name. The shape doubles as a sleek arrow, symbolizing motion and secure delivery, while also resembling a soaring bird or eagle, evoking flexibility, trustworthiness, and speed. The design seamlessly blends the company’s heritage with its core values of reliability and efficient logistics.

Colors

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